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PPC management is a strategic endeavor, not a collection of growth hacks or a bag of tricks. Profitable Google Ad campaigns require the use of data to inform, optimize, and expand over time.


In this guide, we'll show you how to get started on your own PPC adventure by providing some tools for success as well as insight into what both sides require: The advertiser's perspective, as well as that of those who want to maximize their ROI, is out there looking at all those adverts in order to find their next consumer!


Business owners, CMOs, CTOs, and other decision-makers are often familiar with many, if not all, of their company's important characteristics. Pay-Per-Click (PPC) marketing and digital marketing are issues that we presume most decision-makers are at least somewhat familiar with, and they recognise the value that a well-managed PPC campaign can bring to a firm.


However, when it comes to identifying the correct PPC agency to help manage a PPC campaign or PPC budget, we've found that many decision makers are unsure of what questions to ask to qualify a possible PPC agency partner. We've put together this guide with a few questions you should ask a PPC agency, or ones that your PPC agency should be able to answer quite easily if you're already working with one. While this is by no means an exhaustive list, we have found that not all PPC firms are created equal, and simply because a digital marketing agency CAN conduct PPC management does not guarantee they are the best PPC agency for you.

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